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What Does a Marketing Analyst Do?

Marketing analysts help companies make data-driven marketing decisions. Also called marketing research analysts (or market research analysts), these professionals work in nearly every industry, powering a company’s marketing team through data analysis. But what does a marketing analyst do and how do you become one? What Is a Marketing Analyst? A marketing analyst analyzes data …

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What Is a Marketing Analyst and What Do They Do?
Top 15 Informational Interview Questions to Ask (and Why)

Informational interviews put you in the driver’s seat. They are phenomenal opportunities to find out more about a job, career path, industry, or company you’re interested in. But any interview is often only as good as the questions the interviewer asks. And in the informational interview, that’s you! When creating your list of informational interview …

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2 people asking informational interview questions
Guide to Working at Google

Google is a multinational technology company headquartered in Mountain View, California. While most people have used Google at some point in their lives, few have experienced what working at Google is really like. To help you learn more about what a career with this tech giant could be like, this guide will go over:  What …

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Guide to Working at Google
Data Analyst Career Path: What’s the Trajectory?

A data analyst prepares and analyzes data to help companies and organizations solve complex challenges and make better decisions. If you’re interested in data analytics, this guide covers everything you need to know about the data analyst career path, including job titles at every level, typical salaries, and certification options. Data Analyst Career Path There’s …

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Data analyst career path
A Guide to Business Etiquette: 25 Tips For Surviving the Modern Workplace

Even if a company you’re applying to seems “back to normal” — five days a week in the office, in-person interviews, and maybe even traditional business attire — business etiquette has fundamentally changed since 2020. There’s no “business as usual” when a pandemic has changed how the world approaches work. We have different attitudes about …

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coworkers sitting around a table with laptops open
How to Become a Tax Accountant

A tax accountant is a finance professional specializing in taxes while also being competent in core accounting and finance skills, like reading and understanding financial statements. A tax accountant’s job involves helping clients file tax returns to the Internal Revenue Service (IRS) and state tax agencies.  To help you learn how to become a tax …

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How to Become a Tax Accountant? What is a Tax Accountant?
UX vs. UI: What’s the Difference?

User experience design is a newer, exciting career path that’s creative and technical and directly impacts how users interact with a product. Within this area, there are two main concepts: UX vs. UI. Both areas aim to make a user’s journey through a website or app easier, more efficient, and even delightful — but their …

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woman pointing to ux design prototype