Whether you drink energy drinks on the daily or have heard “Red Bull gives you wiiings” echo over the TV, there’s no denying that Red Bull is a household name. And the company does a lot more than just sell beverages. If you want to be a part of that, you might want to consider working at Red Bull.
This guide includes what you should know before or while you’re applying for a position with Red Bull.
What Is Red Bull?
When Dietrich Mateschitz worked for Blendax marketing toothpaste, he traveled to Bangkok and grabbed a bottle of Krating Daeng, an energy drink already popular with truck drivers in the region. Mateschitz realized the product’s potential and teamed up with Chaleo Yoovidhya, who was already selling the drink.
In 1984, the pair founded RedBull GmbH, with each investing $500,000 in the venture. While Mateschitz and Yoovidhya each owned 49% of the business (the remaining 2% belonged to Yoovidhya’s son), Mateschitz ran the business.
Red Bull was officially launched in Austria on April 1, 1987 — and that was no April’s Fools joke. Over time and with unique marketing tactics, Red Bull became an international sensation. As of 2023, Red Bull dominated the energy drink sector, with nearly 40% of market share and approximately $7.34 billion in sales.
As of 2023 Red Bull employed 17,848 people throughout 177 countries, up from 15,779 people and 175 countries in 2022.
Red Bull Student Opportunities
Whether you’re still in school or a new graduate, Red Bull has a program that’s right for you.
What Red Bull role is right for you?
Take Red Bull’s Role Match Quiz to learn more about their entry-level roles — and which one matches your personality, strengths, and interests.
Internships at Red Bull
Red Bull’s internship program takes place in the fall. You have to be at least 18 years old, enrolled as an undergraduate or graduate student, and willing to work in-person. Most internships are in sales or marketing. However, there are also internships with the New York Red Bull soccer team, as a Student Marketeer (brand ambassadors), or an Aviator (on-premise sales and you must be 21).
>>MORE: Learn more about Red Bull Internships
Red Bull New Graduate Opportunities
Red Bull also has a program for new grads (or those approaching graduation). You can work in the U.S. or another country and positions are available in sales, HR, operations, marketing, and finance. The program runs for 18 months and is salaried.
Marketing
When you think of jobs at Red Bull, you probably think of marketing and sales. After all, that’s what Red Bull is known for. If you’re interested in working with a team that sponsors extreme sporting events like the Red Bull Air Race and creating stunts like the world’s longest freefall, Red Bull’s marketing roles are where you want to start your job search.
Based on information reported to Glassdoor, student marketers at Red Bull make between $67,000 and $199,000 per year. However, it’s important to note that salary range assumes someone is working full-time and making the top end of the wage. Most student marketers are paid hourly, don’t work full-time, and make between $20 and $30 an hour.
In contrast, a field marketing manager with zero to one year of experience can have a salary range of $76,000 to $131,00 per year, and an on-premises specialist with the same experience level will earn between $62,000 and $110,000 a year.
On-Premise Sales
Try your hand at on-premise sales in this free course from Red Bull.
Avg. Time: 1-2 hours
Skills you’ll build: Account management, overcoming objections, strategy, sales
Sales
Red Bull account sales managers build meaningful relationships and meet customer needs.
Sales representatives can make anywhere between $73,000 and $123,000 per year. However, that figure includes base salary plus commission and bonuses. The average base salary for a sales rep at Red Bull is $62,000 per year while the additional pay is approximately $32,000.
Red Bull Off-Premise Sales
Step into the shoes of a Red Bull account manager and build practical skills with this free Forage job simulation.
Avg. Time: 1 to 2 hours
Skills you’ll build: Data analysis, presentation skills, presentation development, written communication
Other Roles at Red Bull
Red Bull is more than marketing and sales, of course. These functions need a team to back them up. Here are some other teams, job titles, and salary ranges at Red Bull.
Information Technology
Red Bull’s IT team sets out to make the best user experience possible for its global workforce. Possible titles and salary ranges include:
- IT network engineer: $73,000 – $116,000
- IT support: $50,000 – $77,000
- IT manager: $95,000 – $150,000
- IT infrastructure engineer: $88,000 – $132,000
Legal Team
Red Bull’s legal team protects the company and its employees and advises on legal matters. Possible titles and salaries for this team are:
- Legal assistant: $46,000 – $70,000
- Legal counsel: $143,000 – $233,000
- Foreign legal specialist: $68,000 – $112,000
- Counsel: $166,000 – $288,000
- Corporate paralegal: $91,000 – $125,000
Human Resources
HR helps Red Bull grow its team and support the existing team as they work to make Red Bull a great place to work. Some HR job titles and salaries at Red Bull are:
- Recruiter: $56,000 – $88,000
- Talent acquisition specialist: $59,000 – $88,000
- Human resources business partner: $96,000 – $144,000
- Senior recruiter: $83,000 – $130.000
- Regional HR manager: $123,000 – $194,000
Red Bull Benefits
Depending on your team at Red Bull, you will be eligible for a wide range of benefits. In general, the company offers:
- Insurance: Red Bull offers health, dental, and vision insurance.
- Commuter Benefits: Mileage reimbursement is a commuter benefit.
- Paid Time Off: Red Bull gives its employees, on average, 20-30 days of PTO and vacation a year.
- Retirement Plans: The company offers 401(k) matching programs to employees.
- Discounts: Red Bull works with different companies to give employees discounts on everything from vet costs for your pets to sports gear and gym memberships.
Red Bull Culture
As a company that started with an energy drink, Red Bull is a fast-paced work environment. The company encourages employees to develop an entrepreneurial mindset. Red Bull is all about having the freedom to work on your own ideas and challenging yourself to do better. With a 4.1 out of 5 rating for culture on Glassdoor, there is a generally positive view of the company’s culture.
After surveying almost 800 Red Bull employees, the “Culture 500” project found that innovation is one of the most important company values. Red Bull’s ability to develop new products and technologies as well as execute them is something that workers appreciate about the company.
Extreme Sports and Sponsorships
With Red Bull, there is more than meets the eye; the company is more than just an energy drink company. It puts a unique spin on its branding by associating with athletes in extreme sports. Spanning all sorts of extreme sports, Red Bull athletes are some of the best in the world.
Red Bull doesn’t stop at sponsoring individual athletes. Going beyond just sponsorships, Red Bull is investing in making big strides in extreme sports. With over 15 sports teams in 11 different sports from their widely successful Formula 1 team to their ice hockey team, Red Bull makes its presence known in the sporting world.
Fostering community, Red Bull also hosts athletic events to give back. One of the most popular, the Wings for Life World Run, is all about raising money to find a cure for spinal cord injury. This worldwide event helps to fund the Wings for Life foundation, which has funded 299 projects to date.
Red Bull vs. Other Top Companies
So, how does working at Red Bull stack up to the competition? Here are anonymous ratings from Glassdoor (all ratings out of 5 stars).
| Overall Rating | Culture and Values | DEI | Work-Life Balance | Compensation and Benefits | |
| Red Bull | 4.2 | 4.3 | 4.1 | 3.7 | 3.9 |
| Monster | 3.8 | 3.9 | 3.6 | 3.1 | 3.2 |
| Rockstar | 3.8 | 3.3 | 3.5 | 3.8 | 3.3 |
| Coca-Cola (owners of Burn Energy) | 4.1 | 4.0 | 4.1 | 3.7 | 4.0 |
How Does the Red Bull Interview Process Work?
Red Bull has a Q and A page about the interview process for applicants. In general, the company tries to respond to applicants within one to two weeks. However, if you’re selected for an interview, the process will vary depending on the role. Some applicants may have to do a homework assignment, while others may do a video interview. Most interviews last about one and a half hours.
According to reviews from Glassdoor, 74% of applicants applied online while 11% had an employee referral. An additional 4% connected with a campus recruiter. Just over two-thirds (67%) reported an overall positive interview experience at Red Bull.
Key Takeaways
- Red Bull is the dominant player in the energy drink category.
- Though Red Bull is known for its marketing tactics, it also has roles in IT, sales, and human resources..
- Red Bull encourages employees to develop an entrepreneurial mindset.
- A majority of applicants apply for roles at Red Bull online.
Image Credit: Deposit Photos
