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Introduction from BCG

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Tasks in this program

Task One: Business Understanding & Hypothesis Framing
30-60 mins
Advanced
Understanding the business context and problem statement.
What you'll learn
  • Meet your client PowerCo - a major gas and electricity utility who is concerned about losing customers
  • How to interpret the business context
  • How to break down the problem before you start your data analysis
What you'll do
  • Determine the client data needed for analysis
  • Outline the techniques you'll use to investigate your client's problem
  • Write an email to your Associate Director summarizing your approach

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