Omnichannel Marketing Virtual Experience Program

Discover digital and omnichannel marketing in retail brand strategy

Marketing Free 14250+ 5 Star Reviews

Get Career Ready

Complete work that simulates life on the job. 6-7 hours and self-paced.

Stand out in your application to lululemon. Show us you're a motivated candidate.

Get Career Ready

Complete work that simulates life on the job. 6-7 hours and self-paced.

Stand out in your application to lululemon. Show us you're a motivated candidate.

Why complete our Job Simulation

A risk-free way to experience work on the job with us at lululemon. Practice your skills with example tasks and build your confidence to ace your applications.

Self-paced6-7 hoursNo gradesNo assessments

At lululemon, we're excited to give you a glimpse into the work our Marketing and Omni and Retail Technology team does on the daily. You'll obtain the skills needed to work on a creative team and begin your career.

lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, commitment to our people, and the incredible connections we make in every community we're in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive, and growth-focused environment for our people.

Through this job simulation, you'll learn how to build an integrated marketing plan. You'll be hands-on learning product development, project management, and digital transformation skills.

What's in it for you?

A program you can complete all on your own time, at your own pace, anywhere.
A certificate of completion from lululemon that can be used to show your new marketing skills.
Work experience to put you above your peers in the job search.
Insight into whether lululemon is the right workplace environment for you!

All tasks, materials, and data featured in this program are simulated and entirely fictional. Any resemblance to real-life scenarios is purely coincidental.

Skills you will learn and practice:

Creative Thinking

Project Management

Strategic & Analytical Thinking

Written Communication

Digital Transformation

Product Development

Market Research

User Research

Strategic Thinking

Design Thinking

How it works

Complete tasks guided by pre-recorded videos and example answers from our team at lululemon. No live sessions, all self-paced.

Earn a certificate and add it to your resume and LinkedIn as an extra curricular activity.

Stand out in applications. Confidently answer interview questions and explain why you’re a good fit for our team.

Introduction from lululemon

Tasks in this program

Task One: Developing an integrated marketing plan

1-2 hours

Discover what it's like to be part of the lululemon creative team and experience building your first integrated marketing plan for one of the most recognizable and leading performance apparel brands

What you'll learn

How to think strategically about marketing a new product
How to create a marketing plan that raises awareness of and initiates a dialogue about critical values for lululemon
How to use a good marketing strategy to create a consistent message across the lululemon brand

What you'll do

Create an integrated marketing plan and creative brief for lululemon's newest at-home fitness platform, MIRROR, designed to raise awareness of the product and core values relevant to lululemon's position within communities

Reviews

Over 14250

5 Star Reviews

"This is a great experience, allows users to get an insight into important aspects of Marketing. The tasks encouraged research which definitely gave me more knowledge into current trends."-- Student from University of Northumbria at Newcastle

"I was unsure of what path i want to take in the marketing world and this program has helped me make a decision for myself and my future"-- Student from United States International University Africa

"Lululemon's commitment to inclusivity and respect is truly commendable. Their dedication to fostering an environment that values diversity and treats everyone with respect is evident in every aspect of their brand. From their diverse range of products that cater to various body types and preferences to their partnerships that promote inclusivity, l..."-- Student from Morehouse College

"it was a great experience. if I get a job opportunity from them I will definitely apply. i will prefer my mates to work with Lululemon. it is a great platform to increase your skills"-- Student from Bahria University

"I appreciate Lululemon's integrated plan. An effective strategy uses multiple channels, storytelling, and metrics. It promotes the brand's values and message."-- Student from SIES College of Management Studies

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